The California Smokers’ Helpline is operated by the Moores UCSD Cancer Center under the direction of Shu-Hong Zhu, PhD, Professor of Family and Preventive Medicine.
The Helpline is staffed with caring, trained professionals. Most have a bachelor’s degree or higher, and all are fully trained in helping smokers quit. They understand that for many, quitting smoking may be the hardest thing they’ve ever done. They are nonjudgmental in their approach and proactive in providing support. Helpline counselors are fluent in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese, the six most common languages in California. To learn about the Helpline’s free services, start here.
The Center for Tobacco Cessation (CTC) is an affiliate of the Helpline. It provides training and technical assistance to local organizations across California to help build capacity in tobacco cessation. CTC faculty members have expertise in many areas of tobacco cessation, including the cessation facilitation, integration of cessation treatment into health care and behavioral health settings, treatment considerations for special populations such as pregnant smokers, teenagers, and tobacco chewers, evaluation of cessation programs, and more. CTC trainings often feature additional faculty who are national or international experts in their areas of focus.